What you'll learn
- Differentiate UX, UI, and Product Design roles, histories, and processes
- Apply key psychological principles and design laws to evaluate interfaces
- Plan and synthesize user research using qualitative and quantitative methods
- Construct sound information architectures, interaction flows, and visual hierarchies
- Audit products for usability, accessibility, and inclusive design compliance
- Design, govern, and measure scalable design systems aligned with business goals
Curriculum
Module 1: Foundations & Process4 topics
- History & Disciplinary Boundaries: UX vs UI vs Product Design
- Design Thinking, Double Diamond, and Alternative Process Models
- Roles & Collaboration in Product Teams (Socratic Perspective)
- Research Method Primer: Qualitative vs Quantitative
Module 2: Human Factors & Research Synthesis4 topics
- Cognitive Foundations: Load, Memory, Attention
- Design Laws & Gestalt Principles in Practice
- Core UX Research Methods: Interviews, Surveys, Usability Tests
- Synthesis Artifacts: Personas, Jobs-to-Be-Done & Journey Maps
Module 3: Structuring & Communicating the Experience4 topics
- Information Architecture: Taxonomy, Ontology & Navigation
- Interaction Design Essentials: Affordances, Feedback & States
- Visual UI Design Theory: Color, Typography & Layout
- Usability Heuristics & Cognitive Walkthroughs
Module 4: Scaling & Strategizing Design5 topics
- Accessibility & Inclusive Design (WCAG, POUR)
- Design Systems: Atomic Design, Tokens & Governance
- Prototyping Fidelity Theory & Validation Strategy
- UX Metrics & Business Alignment: HEART, North Star, KPIs
- Untitled topic
About this course
A rigorous, theory-first journey from the origins of UX/UI through human-centered psychology, research synthesis, and system-level strategy. Learners build a deep conceptual toolkit to analyze, critique, and plan digital experiences with confidence.
Prerequisites
- •Basic computer literacy
- •Familiarity with common digital products (web & mobile)